Who would be the audience for your media product?
Our target audience would be aimed mainly at teenagers/young adults. We decided this as we thought the film would be appropriate for that age group. We also decided that the film should appeal to both male and female, that go to high school or university. We aimed the film at the lower middle class as we felt that the film would appeal to them the most and the way the film has been set may link to some of those peoples lives so they could relate to the film and get a better scare from it.
The psychographic of the audience would be that they want to get a thrill and be scared by the horror/thriller films. In their spare time they might go out and see friends, they would also watch other scary and horror films as they enjoy that. The males may go and play football with their mates and the girls would possibly like to go clothes shopping and do group activities, like go to Camden and things like that. They would be very interested in social networking sites as its how they would find out about the newest trends, clothes and films.
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